1. Owned media strategy and planning, including content creation and daily operation, aiming to drive sustainability as key identity for Mizone Brand and advocate green lifestyle for young consumers. 2. Understand social media tools and the mainstream social platform operation methodology （especially /rednote/bilibili/douyin), enhance Mizone Brand social reputation through publicizing and promoting on those platforms to renovate consumers. 3. Be responsible for public campaign from social activation to KOL seeding (include KOL